1: Enriching our agencies portfolio:
- Selection of high quality & reasonably priced products.
- Fulfilling all solutions for hospital and lab. requirements starting from construction phase, capital equipment & hospital furniture.
- All products have to be certified with excellent market feedback and reputation.
2: Focus on market activities
- A well tailored quarter annual market approach plan revised & monitored regularly.
- Focus on optimum geographic coverage & proper KOL approach.
- Ensuring customer satisfaction by providing solutions & immediate response to customers needs.
- Educating customers by merging product features & benefits.
- Creating customer demand besides fulfilling customer needs.
- Using effective demonstration techniques like live product presentations & hands-on applications.
- Continuous arrangement of friendly though business events like seminars in hospitals and conferences in hotels to build a friendly atmosphere with our customers.
- Focus on our product advantages against competitors.
- Enriching product perception & value.
3- Focus on sales force development:
- All the team members will have full class training and on the job training for both selling skills and product training.
- Regular performance appraisal & evaluation.
- Spreading & elevating the team spirit to achieve loyalty and devotion.
4: Full Market Coverage:
- Setting a wide list of prospects & potential projects from all market sectors: Military & police hospitals, MOH, health insurance, university & educational institutes as well as private sector hospitals and pharmaceutical facilities.
- Focus on all prospects inside & outside Cairo with more focus on remote areas in Delta, Sinai & Upper Egypt.
- Involving consulting & engineering offices such as Shaker consultants, Dar al handasa, Orascom, Wadi Al Nile…etc.
- Considering some projects outside Egypt in African countries (especially; Sudan, Libya, Ghana, Eretria & Zambia).
- Close follow up & process monitoring for proper project updates.
- Complete project execution with continuous after sales service for optimum customer satisfaction which results in good reputation.